Interesting blend of fruits (without the bits) with an interesting brand name. Tasty but not thirst-quenching.

Shopping at the weekend, as you do, I picked up two cartons of AdeZ fruit juice, one Pineapple and Passionfruit, one Mango and Apricot. While they appear to be new in Super Valu, Kilkenny, they’ve been on the market for at least the past year.

I’ve been on a smoothie buzz of late, along with the rest of the country, so I figured I’d try something in between a juice and a smoothie - enter AdeZ.

Now the smartest name out of the branding department but it is the content of the carton that matters in this case. AdeZ is a great tasting juice, egg-like in appearance for colour and thickness, and on read of the carton it packs a nice punch in delivering 35% of your calcium RDA as well as a healthy boost of soya in your diet.

The flavours are great - the juice was tried and tested first off with breakfast, going down excellent with bagels and croissants on a Saturday morning, while later going down well as a rum mixer. On comparison I feel the Mango and Apricot packs more of a punch in the flavour department, disappointing as the Pineapple and Passionfruit was the first carton I went for.

There’s no over-powering after-taste, no fruit bits, and despite its milky texture - texture, not colour - there’s no dairy either.

While I did find it tasty and certainly enjoyable, I’ll admit I didn’t find it thirst-quenching - even after a long stint in the fridge - unlike the feeling you get from a nice chilled glass of orange or apple juice.

Price-wise you’re looking at around €2.70 per litre carton, a cut above store-brand juices but not quite at the Tropicana price level.

I’ve satisfied my curiosity, enjoyed a nice breakfast, but there’s not enough in it to keep me coming back for more.

Rated 3/5 on Sep 11 2007 by Ken McGuire
Review Tags: adez, drink, fruit juice, juice
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