How to add Mailchimp with Shopify + Mailchimp in Detail Review

Mailchimp is a marketing automation software built for companies that use email to reach out to their target audiences.

What is Mailchimp?

Mailchimp is a comprehensive marketing platform that allows you to manage and communicate with your clients, consumers, and other interested parties. MailChimp marketing strategy focuses on effective contact management, aesthetically designed campaigns, and strong data analysis. We're here to assist you in becoming an excellent marketer. Are you ready to begin you can connect Mailchimp with Shopify or you can connect Mailchimp to WordPress also?


Mailchimp is a marketing automation software built for companies that use email to reach out to their target audiences.

It is a one-stop-shop for managing mailing lists, creating bespoke email templates, and nurturing and automating your whole marketing campaign. Enterprises that want to use email marketing require a platform like Mailchimp to help them run their campaigns like a well-oiled machine.

In this piece, we will go over the significance of email marketing and what Mailchimp does in-depth. We'll also go through Mailchimp's unique features to show why a company needs this email automation software for its email marketing demands.

In this post, you'll discover how to get started with Mailchimp to develop amazing campaigns, as well as some tools to help you along the way.

So now you know what is Mailchimp, But now the question is 

What is the Importance of Email Marketing in Sales?

Email marketing allows businesses to execute large and global promotions without taxing their marketing resources. Despite the rise of social media marketing, email remains an efficient method of promoting a brand, acquiring new consumers, and retaining existing ones. 

Many statistics and data show that email has a lot of marketing potential, and businesses should never dismiss it as a viable way of extending the consumer base, strengthening the brand, and increasing income.

  • Email marketing has a higher average ROI of 122% than all other digital marketing platforms.
  • More than 70% of millennials prefer that companies connect with them via email.
  • Moreover half of those polled said marketing communications affect their purchasing decisions.
  • 60% of consumers choose to join up for a company's email list to get promotional offers.
  • Email marketing boosts client acquisition and retention rates, according to more than 80% of firms polled.
These statistics emphasize the significance of email as a marketing tool company that wants to dominate the digital world must use email marketing effectively. You can add MailChimp with Shopify which will help you to get more sales. 

What is the purpose of Mailchimp and how does it work?

For starters, Mailchimp is a free email marketing platform if your list has less than 2000 members and sends less than 10,000 emails each month. Mailchimp allows you to design, send, and manage newsletters. Then you can manage your subscriptions, lists, and CRM.

Mailchimp allows you to produce email marketing newsletters, also known as Chimp Mail by some. Freddie is the Mailchimp mascot, and you can see him in the logo as well as across the site and email tool. (This has nothing to do with how Mailchimp works, but everything to do with why people use and appreciate it.)

Mailchimp allows you to send emails to thousands of individuals at once; the only restriction is the size of your email list. This is not the case with personal email services such as Gmail or Outlook. To make it more relevant to the readers, all newsletters may be customized and segmented in email lists/segments.

You can also conduct some marketing automation, such as building drip campaigns and email autoresponders, however, this is not as sophisticated as some of the other Mailchimp competitors.

How to set up your Mailchimp Account? 

Here's an overview of setting up your Mailchimp account which we will cover in this article
  1. Create your account 
  2. Prepare your audience
  3. Make your sign up form unique
  4. Make a campaign
  5. Examine your campaign reports

1. Create your Account on Mailchimp

You'll input your name and email address when you sign up for a Mailchimp account, and we'll send you an activation email. When you receive the email with the activation link, click it to activate your account.

We'll guide you through the rest of the setup procedures the next time you check in to our website. You'll fill up your personal information, such as your website and physical address, and link your social network accounts. If you sell items online, you'll be able to link your store to Mailchimp.

2. Prepare your Audience

A clear, up-to-date list of your contacts, often known as your audience, is the cornerstone of successful marketing. We'll utilize your setup data to automatically construct your audience when you register a Mailchimp account. If necessary, you may change the default information for your audience, or you can begin adding contacts right away.

Mailchimp was developed in such a way that you should only require one audience. We provide a variety of audience management tools to help you arrange and segregate connections. If you do decide to create another audience, bear in mind that data isn't shared between audiences, and contacts who are in more than one audience will count toward your subscriber limit individually.

3. Make your Sign-up form Unique

Don't worry if you don't have any contacts yet! We'll build a registration form for your audience that you can publish on your website or Facebook page to begin collecting contacts right now. Furthermore, we provide you with several choices for customizing the appearance of your registration form so that it matches your brand.

Follow these instructions to customize your signup form.
  • Select the Audience symbol.
  • Navigate to the Audience dashboard.
  • If you have more than one audience, select the one you wish to work with from the Current audience drop-down menu.
  • Select Signup forms from the Manage Audience drop-down menu.
  • Form builder should be selected.
  • Select the form you wish to update from the Forms and response emails drop-down menu.
  • Navigate to the Design it tab.
  • To explore the modification choices, navigate to the Page, Body, Forms, or Referral tabs. To make changes to the styles, colors, and fields, use the fields and drop-down options. Your modifications will be saved automatically.
  • When finished, click Save & Close.

4. Make a Campaign 

Following that, you'll create your first campaign. A campaign is a message that you distribute by email, advertisements, or other media. Most Mailchimp users begin with a standard email campaign.

Follow these steps to get started with a regular email campaign.

  1. Select the Create option.
  2. Select Email.
  3. Select Regular.
  4. Enter a campaign name and press the Begin button.

Designing a campaign with Mailchimp may be enjoyable, but also complicated, due to the numerous customization possibilities available. Take your time getting familiar with the controls, and always plan your campaigns before beginning to develop them. Before you know it, you'll be an expert.

5. Examine your Campaign Reports

You've hit the Send button, but the work isn't done! Tracking audience engagement is an important component of effective marketing since it allows you to give more of what your contacts want and less of what they don't.

The next time you log in to Mailchimp after sending an email campaign, you'll see on your Dashboard how many contacts opened, clicked, or unsubscribed from your recent campaigns. Click Reports for more information, as well as the ability to download, share, or print your campaign reports.

The open- and click-tracking data from Mailchimp shows you how many people looked at your campaign, which links they visited, and other information, such as their geolocation. Connect your Google Analytics account to Mailchimp for more detailed statistics.

8 Cool Mailchimp Features

After you've mastered the fundamentals, Look at how our many features may take your marketing to the next level.

Automation

When prompted by a certain event, date, or subscriber action, automated programs, also known as drip campaigns or autoresponders, deliver targeted emails or other communications. Mailchimp's automation capabilities can assist busy marketers in sending regular communication in order to build contact engagement.

Ads

You may purchase advertisements with Mailchimp without incurring any additional charges from us. Use Google or Facebook's massive audiences to reach out to your greatest customers, comparable individuals, and those who enjoy your products but don't subscribe to your email list, and if you had added Mailchimp with Shopify then these ads feature will be beneficial for your business.

Marketing Preferences center 

Finally, Mailchimp has launched a Marketing Preferences Center, allowing businesses to provide a better client experience. This center is simply a profile URL that will show in the footer of any email campaigns you send to clients. Recipients can select the sorts of messages they want to receive from you by selecting this profile.

Landing pages 

Create stunning landing pages to expand your audience or advertise items, then share them throughout the web to drive people to them. Landing pages are ideal for meeting particular, short-term marketing objectives.

Postcards Campaign

A printed postcard campaign distinguishes you from the crowd and provides them with something tangible to remember you by. Postcards reinforce the messages you've conveyed via emails, advertising, and other channels, making them an excellent addition to any multichannel marketing plan.

Surveys Tools

Email marketing highly depends on surveys. They are often classified as follow-up emails to the primary marketing email. However, many organizations and marketing platforms ignore this critical component of the email marketing process flow. 

In its most recent edition, Mailchimp has a very thorough survey tool. Apart from conventional shopping experience surveys, Mailchimp may be used to create surveys for data-driven pricing insights, product-market fit exploration, and product concept generation. This tool will help for identifying your sales if you had added Mailchimp with Shopify.

Mailchimp Mobile Apps

Mailchimp iOS and Android Apps Mailchimp for iOS and Android is a free mobile software that allows you to manage your account while you're on the move. Subscriber and campaign activity may be tracked, campaign data can be seen, and new subscribers can be added straight from your mobile device.

API 3.0 (Developer tools)

API (Application Programming Interface) is an expression for an application programming interface. An API may be thought of as a method for various apps to communicate with one another. Greater users with bespoke coding experience can utilize the API to transmit data from their application to Mailchimp for advanced customization and usefulness.

How to add Mailchimp with Shopify?

You'll need to install a third-party connector or utilize our custom website code to link your Shopify store to Mailchimp. Depending on the technique you use, you may expand your audience, gain access to sophisticated e-commerce capabilities, or produce more focused content.

This post will teach you how to link your Shopify store to Mailchimp.

Before you begin, there are a few things you should be aware of:

If you currently use Mailchimp for Shopify, you may continue to use it, but new downloads are no longer accessible.

Before disconnecting the Mailchimp for Shopify integration, we strongly advise you to establish a third-party integration, such as ShopSync or another supplier. Disconnect Mailchimp for Shopify after installing another integration.

Campaigns with a product suggestion block may be interrupted if you disconnect the Mailchimp for Shopify app before adding a third-party integration. To avoid problems, we recommend that you pause your active automation and establish new ones after installing the new integration.

Check out how to move from Mailchimp for Shopify to ShopSync to understand how to transfer your automation.

When the integration is phased down, previous data in Mailchimp will be retained for up to 30 days. Purchase data and some client information will no longer be available in Mailchimp at that time.

Ways to connect Mailchimp with Shopify


There are several ways to integrate Shopify with Mailchimp. Examine these alternatives to get the best answer for you.

1. Third-party Integrations

Most of our sophisticated e-commerce capabilities, such as synchronizing store data, triggering automation, and more, are supported via third-party connectors such as Zapier and Automate.io.

2. Add Mailchimp site code to Shopify

Mailchimp provides a custom code that you can insert in your Shopify store to enable features like pop-up forms and retargeting advertising.

3. Connect ShopSync

ShopSync is the connection we suggest for linking your Shopify store to Mailchimp. When you link

Mailchimp and ShopSync, we will update your Mailchimp audience with each customer's email address, name, order information, and custom fields such as birthdays and phone numbers
If they do not meet your requirements, our directory has a number of alternative third-party connectors that function well with Mailchimp.

How to Connect Mailchimp with Shopify through Shopsync?

ShopSync allows you to send Shopify customer and order data to Mailchimp. Once you've connected, you'll be able to develop targeted ads, attract new consumers, and use the majority of our essential e-commerce tools.

To install the integration, go to the ShopSync app page and sign in to your Mailchimp account.
  • Sign in to your Shopify account.
  • Select App Store.
  • Locate the ShopSync listing and choose to Add the app.
  • Click the Install App button.
  • Connect by clicking the Connect button.
  • Enter your Mailchimp credentials in the pop-up box and click Log In.
  • After connecting, choose a list, configure your double opt-in settings, then map merge tags.
  • That's all! ShopSync will begin syncing your store information with Mailchimp. The amount of time it takes to sync is determined by your account data and the number of orders in your store. When your sync is finished, go to the Support page to see your customer support choices. You may upgrade to ShopSync's pro subscription and have access to chat and email assistance from this page.

Mailchimp Pros and Cons

Mailchimp Pros

  • Users may combine MailChimp with social media, allowing them to send a link to the most recent email to their Twitter and Facebook followers.
  • Users can also view reports on who has clicked on the link given in this manner.
  • Building emails and registration forms are really simple, so you don't need any technical knowledge.
  • MailChimp offers templates that customers may customize and customize to create emails that are consistent with their brand.
  • The templates may be customized for mobile, allowing your consumers to view the information from any device.
  • You can send 12,000 emails per month to less than 2,000 accounts using the free marketing service.
  • The dashboard has a drag and drops function that allows you to easily determine where you want your photos and text to appear by simply dragging and dropping your content and image with your mouse or touchpad.
  • MailChimp includes a photo editor and hosts your photos, making it simple to arrange your images using file management and removing the need to use several applications to obtain your images.
  • It has a live previewer that allows you to see how your email will look on PCs, laptops, and mobile devices before sending it.
  • MailChimp also offers 30 fields that can be placed on your website to minimize the danger of losing clients when they navigate to MailChimp to gather whatever data you require when your customer enters their email address.
  • Multiple collaborators can comment on posts and send a test email at the same time without interfering with each other.
  • The Mandrill email marketing plan addresses transactional emails as well as communications created by specific events such as password resets, receipts, and other alerts.

Mailchimp Cons 

  • MailChimp is not appropriate for company models that incorporate affiliate marketing since affiliate marketing is supposed to be unobtrusive and based on trust and recommendations, but MailChimp will halt any email that contains its banned links, which include many merchants.
  • If you deactivate your account or MailChimp shuts you down for spamming, you will not be refunded for unused credits on the pay-as-you-go plans.
  • The main issue is that Mailchimp is becoming increasingly costly. Its value is increasing daily.
  • The platform lacks a feature designed particularly to identify people who have anti-spam filters in their email inboxes, allowing them to avoid sending and focusing the resources that would otherwise be squandered on telling another prospective consumer.

Conclusion 

MailChimp is a fantastic service... They are, however, presenting themselves as a pure newsletter service. 

I think they do an excellent job of it; they make it extremely simple for anyone to hop right in and generate an eye-catching newsletter. They offer all of the analytics tools you'd anticipate, and I like their ebooks.

Other alternatives exist, depending on what you want to do. Klaviyo, for example, is well-known for its ability to integrate with Shopify.

My main issue is that MailChimp is not a service that affiliate marketers should use... Not because they're terrible, mind you.

They simply want to deal with a different sort of consumer.

If you want to perform affiliate marketing, my best advice is to use AWeber. You can read my AWeber: The Best Email Management System? review here. and determine whether AWeber is a good fit for your company.

To be honest, I haven't heard of many MailChimp users getting blacklisted... But I don't like the thought of my business being jeopardized so quickly, with the potential of losing all of your subscribers in an instance.

Also, check out:

FAQS

What is Mailchimp?
Mailchimp is a comprehensive marketing platform that allows you to manage and communicate with your clients, consumers, and other interested parties.

How to set up your Mailchimp account?
1. Create your account 
2. Prepare your audience
3. Make your sign up form unique
4. Make a campaign
5. Examine your campaign reports

What is API?
API (Application Programming Interface) is an expression for an application programming interface.

How to add Mailchimp with Shopify?
You'll need to install a third-party connector or utilize our custom website code to link your Shopify store to Mailchimp. Depending on the technique you use, you may expand your audience, gain access to sophisticated e-commerce capabilities, or produce more focused content.
This post will teach you how to link your Shopify store to Mailchimp.



Post a Comment