Top 7 Unbounce Features that you should know | Unbounce review {2021}

Unbounce is the leading landing page platform, with over 15,000 companies using it. Knowing how to improve conversions is a typical issue.
Unbounce is the leading landing page platform, with over 15,000 companies using it. Why? Because consumers can design high-converting landing pages without the assistance of a developer. Knowing how to improve conversions is a typical issue. 

Unbounce eliminates the need for guessing. Gain conversion intelligence insights and improve your instincts and abilities to achieve the greatest campaign success every time. Are you ready to give Unbounce a shot? 

Begin with a free trial at Also, The Unbounce is featured in Top 20 Landing Page Software (2020). Unbounce is the preferred landing page builder for SaaS, e-commerce, and agencies. However, if you want to convert more visits into leads, sales, and customers, Unbounce is the way to go.

Top 7 Unbounce Features for all Marketers 

Unbounce has a plethora of features. After all, it is one of the most widely used and popular lead conversion platforms and page builder tools.

What astounds me is the degree of progress that Unbounce has accomplished in the last three years. It grows at an exponential rate.

And, based on what I've heard from the team, additional game-changing conversion optimization tools are on the way.

Unbounce is a landing page builder that you will like using whether you are a blogger, a small company owner, an agency, or an internet marketer.

So, what distinguishes it and makes it so popular among marketers?

This post will explain why Unbounce is the most excellent page builder and what makes it unique.
  1. Smart traffic 
  2. landing page templates
  3. Drag & drop builder
  4. Pop up builder & sticky bar
  5. Dynamic text replacement
  6. AMP landing pages
  7. Easy client management and collaboration

1. Unbounce Smart Traffic

Smart Traffic is a relatively new addition to the Unbounce feature set, yet it is immediately successful. Smart Traffic is one of the most effective ways Unbounce differentiates itself from other page builders.

A/B testing, in general, is simply a straight comparison of several versions; nothing complicated. You design two variants of a landing page. Page A and B, to be specific. You use A/B testing to see if page A converts better than page B.

It's all good until you realize there's no way to know if the audience would have converted even more if they'd seen the other variation. In the long run, conventional A/B testing is not appropriate for running a split or variant testing investigation.

Unbounce's Smart Traffic is an A.I.-powered A/B testing solution that can help you increase conversions.

Smart Traffic continually learns and improves your conversion over time by leveraging the power of machine learning.

Smart Traffic automatically chooses and serves the landing page version to visitors who are most likely to convert. It analyses previous data to determine which variations will result in a high conversion rate.

Smart Traffic becomes quicker and more accurate as it works on your landing pages for a longer time. Eventually, you'll begin to convert an increasing number of visitors.

A.I. will take over marketing in the near future due to the selection of the landing page variant, machine learning, and the routing speed of Smart Traffic. I'd say within the next decade. 

And it's all done automatically. You have absolutely nothing to do. Smart Traffic is enabled with a single click, and that's pretty much it. It begins to work on its own.

It's simple, quick, and most importantly, it produces results. It is one conversion optimisation tool that I would strongly advise any marketer to use.

2. Unbounce Landing page Templates

Not everyone who owns an online business is an internet marketer.

Visitors are not converted just by sales copy. To convince them to click on that buy button, you need to use a mix of very effective landing page text and appealing design (or whatever your CTA is).

It is impossible to be competent at both copywriting and landing page design. That is how the human brain is wired unless you're a child genius.

And it would be best if you did not waste your time on something in which you are not an expert.

Unbounce provides over 100 landing page layouts to assist you with that exact problem. Each template is intended to increase conversion rates in a specific niche.

Using the Unbounce Drag n Drop editor, you may select and change any of the templates. Fill up your own product/service information and customise the default forms, buttons, content boxes, and other components to build a unique landing page for your brand. 

You may construct several landing pages for your product, services, and Ad campaigns in less than 15 minutes in Unbounce. Because all you have to do is change the CTAs and fill them with your offer. You can quickly add lightboxes, movies, and HTML to any of the themes and totally modify them.

Unbounce's ready-to-use templates have previously been expertly tuned for optimal conversion. So, unless you're a seasoned marketer, I'd advise you to leave the basic settings alone.

By using the Unbounce WordPress plugin, WordPress users may host these landing pages on a custom domain.

3. Unbounce Drag and drop Builder

Unbounce has an easy-to-use Drag & Drop page builder.

A Drag & Drop page builder should now allow you to freely move page items in any direction.

Some website builders include a grid block structure that restricts element movement to a set horizontal/vertical axis. These are what I refer to as "pseudo Drag & Drop page builders."

Unbounce is a simple Drag & Drop editor, not a sham. Create an eye-catching landing page by selecting from hundreds of blocks.

You can add things like: Using the blocks in the Unbounce Drag n Drop builder, you can add items like:
  • Images and text
  • CTAs  (Call to Action)
  • Videos
  • Lead generation forms that appear as popups
  • Sticky bar
  • Buttons
  • Content Boxes 
  • Social media widget
  • Opt-in forms in a lightbox
  • Custom HTML and other conversion-focused widgets

It is pretty simple to rearrange all of the elements. It's not overly complicated, which is what I enjoy about it. Some of my clients claim it's a lot easier to use than Instapage or LeadPages, but it's not as feature-rich.

Consider utilising Unbounce if you want to construct landing pages yourself in a pretty quick and easy method that does not need any coding.

4. Unbounce Pop-up and Sticky bar Builder

PopUps might be irritating, but there is no disputing that they are effective. PopUp Optin-forms are pretty popular among conversion marketers for a straightforward reason: targeting.

Inline lightboxes cannot be modified or provided to a specific audience. PopUps, on the other hand, can.

You may construct numerous PopUp lightbox versions and display various offers on different pages. That is one of the main reasons they convert so well and so quickly.

You may use Unbounce's PopUp builder to design and define custom triggers for PopUps to appear when and how you want. Using custom triggers, you may target a particular group of audiences and provide highly tailored offers.

You may take customization a step further by including your visitors' search phrases inside the PopUps.

Unbounce's Sticky Bar then appears. Sticky bars were originally known as Notification bars when they were initially introduced. These little bars can be found at the top or bottom of your landing page.

Sticky bars have recently been utilised as an alternative to PopUps on mobile devices due to their tiny but eye-catching look.

Sticky Bars are identical to PopUps in every way except that they are thinner and appear to be a part of the page.

You may plan Sticky Bar ads and PopUps to run and end automatically when there is a seasonal or time-sensitive offer.

PopUp and Sticky Bars may both use the A/B testing functionality. PopUps are created using the same sophisticated Drag & Drop campaign builder.

There are a variety of triggers to select from. Location, activity, page scroll, behavior, website journey, cookie targeting, and referral source targeting are examples.

Unbounce connects with a plethora of email marketing and CRM platforms.

You can also use Zapier to send leads to your mailing list or sales funnel on autopilot. 

5. Unbounce Dynamic Text Replacement

The preceding section described how Unbounce goes beyond standard customization with their PopUps and landing pages. Unbounce facilitates this by utilizing Dynamic Text Replacement.

Dynamic Text Replacement instantly personalizes the text of your landing page. Based on the URL's keywords, arguments, and value.

Unbounce Dynamic Text Replacement, in layman's words, will swap in the keyword from the URL based on the user search terms within your landing pages.

You may also specify a default value in the event that your visitors do not input a keyword. It's one of those characteristics that PPC marketers would kill for.

You may use Dynamic Text Replacement to present the exact same message based on the user search query to capture the attention of a particular target set.

Unlike A/B testing, you are not guessing whether or not the website will function. You're delivering a message that appears highly customized since the content match is precise.

We've discussed several potential solutions to Ad Blindness. This Dynamic Text Replacement technology appears to be a good fit as well. It may also be used in conjunction with Google Ads keyword insertion. 

The best thing is that Dynamic Text Replacement also works in email campaigns. This appears to be quite beneficial for email marketers as well.

Keep in mind that you must enable Dynamic Text Replacement for the first time on each landing page where you want to utilize it. It will only function if the URL parameters are the same.

Don't make the mistake of ignoring Dynamic Text Replacement, especially when it comes to AdWords. It will almost certainly make/save you a lot more money than you think.

6. Unbounce AMP Landing Pages

The same old research claiming that sluggish websites lose customers per second is still valid.

More than ever before. 70% of your visitors will depart if your landing pages do not load in less than 5 seconds.

And the slower your pages are, the worse the user experience will be.

And here's how it works:

Attention spans are much shorter among smartphone users.

Due to information overload and window browsing, most people will leave the tab if your landing page does not load in less than 2.5 seconds.

You can utilise the power of AMP with Unbounce to make your landing pages very lightweight and speedy. AMP, or Accelerate Mobile Pages, employs the AMP version of HTML, which reduces the average loading time of web pages to less than one second.

AMP speeds up web pages for mobile visitors. Pages load 4 to 5 times faster than standard pages.

Unbounce was the first to offer AMP support for standalone page builders outside of WordPress and bespoke websites.

AMP setting may be challenging; I've used several WordPress AMP plugins and even paid a developer to do it for me on a bespoke website.

It becomes challenging to configure AMP so that it does not clash with and break down other parts of all web pages. Unbounce, thankfully, provides a simple workaroun.

With a single click, you can enable AMP for your landing page. There is no need for configuration or concern about a breakdown.

7. Easy client Management and Collaboration 

Easy client Management and Collaboration

The simplicity with which administration and reporting may be carried out One of the primary reasons Unbounce is the favoured choice of agencies.

Unbounce provides the best customer management service in any sector. You can assist your clients in making the most of their marketing budgets by developing high-converting landing pages that they will appreciate.

You may provide real-time lead data to your clients via email alerts with your brand logo on them. So they recognise that the effort you put in is paying off.

There is the ability to create sub-accounts so that you may handle many clients and their marketing campaigns efficiently. You may also limit campaign access by utilising Unbounce's multi-user permission.

This is useful when you need to share a campaign to gain permission. You may make the campaigns visible just to your clientele and share them with them so they can give you the thumbs up.

You may also use one-click cloning to replicate landing pages and share them among sub-accounts. 

Then there's the real-time data analytics dashboard for monitoring campaign performance.

Using Unbounce as your agency's chosen tool can also help you produce far better outcomes. You will have access to conversion-optimization tools and features that will help you create marketing campaigns quickly and efficiently.

You'll save time, money, and the extra team members you'd need if you used other tools. 

How to Login to Unbounce? 

The Unbounce login process is very simple. You have two options for signing up 

1. By adding your email address and password
2. by clicking on "G+ Sign in with Google". 
Also, you can edit your profile by simply clicking on the Account management button.

(A) Signing In with your Account Email Address

1. Go to and click the "Log In" button.

2. Enter the email address connected with your Unbounce account, as well as the password for your account.
Selecting the “Remember this browser for 14 days” option will allow you to stay signed in to your Unbounce account (and circumvent two-factor authentication) on the computer you're now using (but not when you log in from other computers) for the next 14 days.

3. Click "Sign In" to begin creating!

(B) Using your Gmail Email Address to Sign In

1. Go to and click the "Log In" button.

2. Click the "G+ Sign In with Google" button.

3. Select an account (or click "Use another account" to log in with an account not shown on your screen).
If this is your first time signing in using your Gmail email address, you must check your inbox and, as the last step, click the confirmation link in the email you get from us. 

How to Edit your Unbounce Profile?

To access your profile, click your name/profile image in the upper right corner of the Unbounce Builder and choose Account Management.
  • Click the "Edit Name" button to modify your name.
  • To change your profile image, go to and select "Edit photo at"
  • Click the "Edit Email" button to update your email address.
  • Click the "Edit Password" button to change your password.

WHAt ATe UnVUnbounce Pricing

You will get 4 plans in Unbounce Launch Price: 
  1. $80/M (500 Conversions, 20,000 Unique Visitors)
  2. $120/M for Unbounce Optimize (1,000 Conversions, 30,000 Unique Visitors)
  3. $200/M Unbounce Accelerate (2,000 Conversions, 40,000 Unique Visitors)
  4. $300/M Unbounce Scale (3,000 Conversions, 50,000 Unique Visitors)
In-Depth Analysis of Unbounce Pricing Plans
Let's see what each plan offers in terms of features and advantages and which plan is best for you.

1. Unbounce Launch Price: $80/M 

The Unbounce Launch Plan is $80 per month and includes 500 conversions, 20,000 visits, and one domain. It is the most basic package, and it consists of all of the necessary elements for creating landing pages. 

With a yearly price, you'll save 10%, so it'll only cost you $72 each month.

Basically, this plan is solely for creating landing pages and nothing more. It's OK for novices, but I wouldn't recommend it for individuals seeking more conversions and developing landing pages because you won't receive A/B testing or other sophisticated capabilities with this plan.

By the way, $80 a month is not a terrible starting point for catching up to 500 conversions in the beginning. If you want more significant limits with more features, you may select the Optimize Plan.

2. Unbounce Optimize Price: $120/M

The Optimize Plan from Unbounce costs $120 per month and includes 1,000 conversions, 30,000 visits, and 3 domains. Along with the essential capabilities required to get started with landing pages, you will also receive A/B testing, Smart traffic, and Dynamic text replacement, which will allow you to improve your conversion with each page visit.

It will cost you $108 per month after the 10% yearly billing discount.

This strategy is advised for people who wish to increase conversions. I would strongly suggest this plan because it is both inexpensive and powerful. In contrast to the Launch plan, you may test, redirect traffic, and optimize your landing pages to increase conversions.

At only $120 a month, offering 1,000 conversions with the option to create limitless landing pages, unlimited pop-ups, and endless sticky bars stands out.

3. Unbounce Accelerate Price: $200/M

The Unbounce Accelerate Plan is $200 per month and includes 2,000 conversions, 40,000 visits, and 7 linked domains. You will receive the benefits of AMP pages and sophisticated targeting in addition to all of the capabilities of the Optimize plan. It essentially includes all of Unbounce's functionality, with the exception of 1:1 onboarding and training, which is offered in the Concierge package.

Its yearly payment will set you back $180 per month with a 10% discount

I would suggest this approach to large corporations or government entities. This plan is best suited for marketing companies that need to manage their clients' campaigns, despite the fact that every Unbounce subscription includes limitless landing pages, popups, sticky bars, and client sub-accounts.

4. Unbounce Scale Price: $300/M

The Unbounce Scale Plan costs $300 per month and includes 3,000 conversions, 50,000 visits, and 15 linked domains. The sole distinction between the Scale and Accelerate plans is in the restrictions. 

If you pay annually, it will cost you $270 each month with a 10% discount.

This plan is only appropriate for you if your company is rapidly expanding because you'll get 1,000 more conversions and 10,000 more visits than with the Accelerate plan, with no change in functionality.

Unbounce Pros and Cons

Overall, Unbounce is a fantastic piece of software that deserves a lot of praise. However, there is always space for growth, and here are the advantages and negatives we've encountered while utilizing the platform.

Unbounce Pros

  • Create and publish landing pages quickly.
  • Create variations for testing as quickly as possible.
  • Excellent templates, as well as third-party sources like ThemeForest for additional themes
  • Extremely adaptable
  • Excellent landing page builder
  • Split testing is a useful feature.

Unbounce Cons

  • Some essential elements are missing from the form builder.
  • Existing landing pages developed outside of Unbounce cannot be split tested (something you can do with platforms like VWO and Google Optimize)
  • Our Unbounce landing pages were removed from Google Analytics as a data source - we discovered a solution, but it wasn't ideal.
  • Because custom classes cannot be added to buttons, we had to recreate them in HTML, which prohibited us from monitoring objectives in Unbounce.

Unbounce Support 

The quickest method to contact the support team is to click the Question Mark icon in the upper right corner of Unbounce and then pick Contact Us.

The chat window will appear in the bottom right corner of the screen. Enter your question, and Unbounce's Answerbot will provide you with some alternatives from our help centre that may provide you with the solution you need without requiring you to contact our support staff.

If none of the available alternatives assists, use the Get in contact button. You will be offered two choices:

Live Chat: You will be linked to our chat queue, and our next available support team member will join you as soon as they are available.

Please leave a message: Your message will be added to our ticket queue, and a member of our support staff will contact you by email to assist you with your problem.

The most efficient method to receive Unbounce help is to use our live chat! Our support team can assist you with screenshots and screencast videos over live chat to make the troubleshooting process as painless as possible.

You may open a support request by sending an email to [email protected]. This will connect you with a live person from our award-winning customer success team.

You may also reach unbounce by phone:

+1 604 484 1354 (globally)

Toll-free in North America: +1 888 515 9161

Weekdays from 1 a.m. to 8 p.m. PST, you may reach us via phone, live chat, or email.

Send us an email between 9 a.m. and 9 p.m. PST on weekends. As a courtesy, please be aware that we occasionally suffer minor delays outside of weekday support hours.

Unbounce Review Conclusion 

I understand what you're thinking. The only issue now is, "Should I utilize it?" However, if you are considering purchasing the Unbounce service or trying out the trial version, I would recommend that you do so. There's nothing wrong with having a free version.

Although the trial version does not allow you to utilize all of the capabilities, you may ask any of your friends whether they have tried Unbounce before. 

Take their reviews, look for more reviews online, and contact the Unbounce staff to learn about all of Unbounce's capabilities. However, I would recommend looking at the features and pricing of its alternatives as well.

Top 10 Unbounce Alternative and Landing Page Builder

Here are the top 10 Unbounce's alternative which is also good SaaS.

1. ClickFunnels

Clickfunnels is a website builder that allows users to construct anything from membership websites, sales funnels, and lead generation systems to product launch pages, landing pages, squeeze pages, and e-commerce systems with the click of a button.

2. Instapage

By delivering a comprehensive end-to-end solution for swiftly developing, integrating, and optimising landing pages, Instapage makes targeted digital advertising easy for teams and agencies.

3. Landingi

You don't need any programming skills to design and optimise your unique landing pages to convert visitors from your marketing campaigns into buyers with Landingi.

4. Hubspot Marketing hub

Marketing automation tools help you attract the appropriate audience convert more visitors into buyers, and scale full inbound marketing campaigns – all on one powerful, user-friendly CRM platform.

5. Google Analytics

Google Analytics not only allows you to track purchases and conversions, but it also provides new insights into how users interact with your site, how they got there, and how you can keep them coming back. Delivered on the world-class platform of Google.

6. VWO Testing

Without coding or engaging IT, you can quickly develop and run tests to boost sales, prevent cart abandonment, and produce great digital experiences that convert.

7. Active Campaign

ActiveCampaign enables growing businesses to interact and engage with their consumers in meaningful ways. Its SaaS platform helps organizations build optimal customer experiences by automating numerous back-end operations and connecting with consumers across channels with tailored, intelligence-driven messaging.

8. Optimizely Web Experimentation

Using Optimizely, you can optimize your conversion rate in minutes by performing an AB Test, Split Test, or Multivariate Testing.

9. GetResponse

Getresponse is Web-based email marketing software that assists business owners in building permission-based mailing lists, optimizing conversion ratios, increasing profitability, and increasing consumer confidence.

10. Google Optimise

Google Optimize provides small and big companies with AB testing, website testing, and customization tools to help them provide compelling customer experiences.


How to connect Unbounce integration?
1. Search for the campaign which you would like to connect with Unbounce integration
2. On the left side of the screen you will see an integration option click on that option.
3. Then you will see a list of integrations in that list you have to click on Unbounce integration.
4. Then you will be asked to fill the login form. After filling the form click on the "sign-in" button.
5. Now choose the client with which you want to connect with then click on the Save button.

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