In this article, we will discuss the top 8 best email marketing tools in 2021. If you don't know what email marketing is and what are the benefits of using email marketing tools in your business and marketing then read this article till the end.

Email marketing is one of the most suitable and cheap sources for getting quality emails. Email marketing is one of the best sources for generating quality traffic and helps in building better relationships with customers. 

The trend of email marketing is increasing day by day and this is the best source for content marketing and both B2C and B2B Marketers. According to a report, 87% of B2B marketers and 78% of B2C marketers use email marketing for taking care of their customers. 

Many marketers don't like to invest in email marketing tools. They do this process manually which is a waste of time. They think that the tools are costly or they can't afford them. Email marketing tools help in simplifying the process.

Various email marketing tools are cheap and some are even free for a limited email. This free and affordable email marketing tools help you in saving your most precious time.

Email Marketing Definition 

Marketing means promoting a product or service most effectively. You can do it in many ways like through social media, any website, or blog. But, you can also do it through emails. If you are sending emails for promoting your products and services then this process is known as Email marketing.

When a person subscribes to your email newsletter and allows you for sending emails related to your business then this process is also known as email marketing. 

In simple words, email marketing helps you in growing your business, helps you in building relationships with your customers, and increases your sales. This is beneficial as it is the cheapest means for generating sales.

If you know how to set up a proper email campaign and you had targeted audience emails then through email marketing you can generate good revenue for your company. There are many types of Marketing emails some of them are promotional emails, informational emails, announcement emails, etc.

What Is the Role Of Email Marketing Software In Marketing and Business?

As we know the email marketing is one of the cheapest means of advertisement. Due to which the majority of small businesses advertise their products and services through email marketing. 

According to a survey, Through email marketing business in the united states gets maximum returns (ROI) on their investment. Through this survey, you will get an idea about the benefits of using email marketing for your business. 

Through email marketing, you can make a direct relationship with customers you can keep them updated through your upcoming products and services. For doing all this stuff you will need the best email marketing tool

Email marketing tools play an important role in sending emails to your targeted audience. If you are not aware of the best email marketing tools then you will end up paying high and getting the low-quality service. 

Best Features Of Email Marketing Software  

The basic feature that a best email marketing tool should have is the best email newsletters templates. The email marketing tool should have amazing email newsletters with a basic interface. 

The email marketing tool should have a marketing automation feature that will help you in sending bulk emails to your targeted audience without any technical work. Also, it should help you in managing your contact list and arranging users into a group. 

Besides, your email marketing tool should provide you with an overview of your email marketing campaign performance. The most important thing that your email marketing tool should provide is that your emails are not going into the spam folder of your customer.

If these features are provided by your email marketing tool then it is the best for marketing your business. Following is the list of the top 8 best tools for email marketing. 

The Best Email Marketing Tools For Marketing And Business

Here is a list of some amazing email marketing tools that you can use.

1. Sender

Our first email marketing tool is the sender. The sender is one of the best email marketing tools which is free to use. This amazing tool for email marketing helps you in creating the best newsletter without any requirement of coding knowledge. The templates are available you just have to choose which fits you best. 

After choosing a template you have to do some minimal changes in it like changing text adding images and videos that’s it. Also, you can show your creativity by simply doing some customization for creating a big impact on your business.

Source: Freepik

The best part of the sender is that it provides a robust analytics feature that gives you complete information about your email marketing campaign. It provides information like how many customers had open that email and how many of them had clicked on the link which was provided in that email. It also provides you with the exact date and time when your emails had opened by your customers. Because of this amazing feature sender is on our list of best tools for email marketing. 

2. Omnisend

Omnisend is one of the best tools for email marketing. This tool is specially created for e-commerce websites. This tool helps in converting leads into customers. Omnisend offers multiple features one of the best features is email automation and SMS messaging.

The working of omnisend is very simple they combine text messages, web browser push notifications for getting emails of the customers, email marketing, Google Customer Match, and Facebook ad retargeting for getting targeted audience as much as possible. 

Also, the omnised channels allow you for targeting exact consumers which will help you in increasing your sales. This process is known as a segmented campaign.

You can use this tool for free up to 15,000 emails per month. If your emails are more then you have to pay them according to their price and plans.  

3. SendPulse 

Sendpulse features

Our next email marketing tool is SendPulse. Its also well famous for its multi-channel marketing platform but its email marketing feature is one of the best features that it has. The sendpluse has amazing templates which are professionally designed for generating leads for customers. Also, you can customize these templates by the simple drag and drop method.

Also, this email marketing tool provides an email automation service through which you just have to set your customized email to be automatically sent to your customers. Sendpulse also offers customer analytics features Through this feature you can monitor your customers open and click rates along with reading and unread rates.

4. Hubspot Email Marketing

The next email marketing tool on our list is Hubspot. Hubspot is one of the most well-known Customer Relationship Management (CRM) software. Recently Hubspot had launched its email marketing software

HubSpot Email Marketing's free version may send kickback emails from lead offers, thank you emails after purchases, or just promote policies and initiatives. The simplicity of HubSpot's free email tool is one of its strongest features.

5. Getresponse

Getresponse is one of the best and amazing email marketing tools. This tool offers a bunch of amazing features of getresponse like Customer segmentation, autoresponders, landing page builders, automated emails, advanced analytics, and even webinar software.

Source: Freepik

Through these few features, you can generate quality leads for your business. Also one of the best tools that Getreponse offers is Autofunnel. This tool is useful for creating funnels for generating sales, quality leads, and more. Also, this tool is fully automated and has basic settings which make it easy to use. This is a paid tool and the plan starts from 15$ per month.

6. AWeber

AWeber which is one of the oldest email marketing tools. AWeber offers one of the best email marketing services as compare to other tools. This tool is specially prepared for small businesses and medium businesses for managing their email marketing programs.

Do check out our AWeber honest review. Aweber is an easy-to-use tool it connects to most of the platforms including Shopify and WordPress

In AWeber, You'll get access to fully prepared HTML email templates, list management, autoresponders, a/b testing, and email tracking. Along with you have the access to other email marketing features such as Subscriber segmentation, AMP emails, and automatic RSS-to-email for bloggers.

7. Mailchimp

Mailchimp is one of the most suggested tools. It is suggested for its amazing features and services. It is the most leading tool globally in the email marketing market. The best part of this tool is that it provides a free plan with features like email creation and campaign scheduling. Also, the reason behind the most recommended tool is that it provides valuable audience insights which will help you in optimizing your marketing strategy.

MailChimp overview
Source: MailChimp

With the help of the content, manager feature you can easily design your emails. Also, you can store your images, videos, and files for making your work easier. With the help of MailChimp, you can easily send welcome emails, order confirmation emails, and cart reminders.

8. Drip

Drip is the most recommended email marketing tool for bloggers, e-commerce websites, and digital marketers. The drip email marketing tools offer tons of amazing features like marketing automation, sales funnel, and personalization for making your work easier.

If you are searching for quality leads then this email marketing tool is very beneficial for you because it integrates will all types of website builders including WordPress and WooCommerce. This tool will help you in adding pop-ups and signup forms or generating more leads. 

Some of the most amazing features that this email marketing tool offers are Campaign Monitor automation tools, email segmenting, split testing, list groups, and visual automation workflow, builder.

How To Improve Email Marketing Deliverability?

All the email marketing tools which we had suggested have amazing reviews on their email deliverability. But there are few things that you should keep in your mind for increasing your email deliverability. 

If you are a digital marketer and want to generate more leads then you should be aware that your marketing emails are delivered on time.

For this here are a few tips which you can use for improving your marketing emails status.

1. Always Use A Professional Email For Email Marketing

Spam detection algorithms are built into email platforms like Gmail, Outlook, and others. The sender’s email address is one of them.

It's critical for a business to use a professional business email address (such as [email protected]) rather than a standard Hotmail or Gmail address. This will ensure that your email deliverability rate exceeds the industry standard.

Through this, it will make a good impression as per the customer’s perspective. 

2. Send Targeted Emails

Personalizing your emails is an important factor as per the user’s segment. Some email marketing software which I had suggested you like Hubspot and constant contact has an amazing feature of grouping your subscribers. This tool helps in grouping your subscribers in various ways like most active, Least active subscribers, subscribers with the same interest, and other groups.

These groups will be beneficial for your email marketing campaign. I will recommend you that always send a welcome email to your new customers and then place them as per their interest. 

Conclusion To Email Marketing

All the email marketing tools which I had provided you are famous for their amazing features. You just have to choose the best as per your budget, audience, goals, and strategies. All of the above have amazing and useful features some of them also have free plans.

If you get knowledge about email marketing and its tools then share this article with your friends. Also if you have any quire related to this article then feel free to comment down.

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